Beyond the role of typical sponsorship consultant or sports marketing firm, Milestone has dialed into the power of golf as a brand-building medium — constantly searching for opportunities to tell a brand story while amplifying the overall experience and take away.
Golf sponsorships have long been known for their ability to effectively communicate a company’s brand characteristics. Exclusive access, playing opportunities, global media exposure, as well as off-course experiences, provide sponsors a prominent stage on which to expose, engage and endear their brand to a highly targeted audience.
But once spotlighted on the golf platform, the challenge is to fully leverage the opportunity. Logos, pro-am spots and hospitality are the springboard, but tangible and measurable success comes as the result of total immersion branding. As opposed to an exclusively mass media approach, sponsorships offer a true dialogue with the audience.